Art Direction, white paper & infographics

This style guide is intended to provide guidance to professionals beyond designers and marketing specialists. The goal was to convey brand guidelines to financial planners with absolutely no experience in brand standards or design experience.


Kristin Kloc is a creative director specializing in brand advertising. She began her career in a commercial photography studio, working with clients like Nike, Adidas, JVC, and Kenwood. This entrance into commercial art led to her love for advertising. 

Kristin has produced work in TV, print and web campaigns for clients like Minute Maid, Lexmark, Unilever, Microsoft, Burger King, Beats by Dre, Gene Codes Corporation and Cetera Financial Group. Her focus has shifted towards working for non-profit clients involved in anti-human trafficking, social equity, and environmental protection. She is an art director who truly loves her craft and brings that enthusiasm to all of her projects. 

Kristin attended the School of the Art Institute of Chicago and received her BFA in Advertising Art Direction from Columbia College Chicago. Being a dancer for 20 years, Kristin continues to study ballet and has used her talents for choreography and performing arts in her work.